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HealthcareBilling & Enrollment

30% Productivity Increase and 40% FTE Reduction — While Hitting SLAs for the First Time in Three Years

One of the largest customer-owned health insurers in the United States, serving over 27 million people through its affiliates with health, life, dental, and pharmacy solutions across five states.

IndustryHealth Insurance
OperationBilling & Enrollment
Scale200 FTE · Single site
Time to Baseline60 days

Service levels hadn’t been met in three years — and adding headcount wasn’t fixing it

Both the Billing and Enrollment departments were consistently failing to meet customer service levels. Leadership had responded the only way they knew how: adding headcount. Yet even with additional staff, SLA targets remained out of reach. The departments were getting larger, but not more effective.

Compounding the problem was a heavy union presence across Enrollment, creating a perception that performance conversations and productivity metrics couldn’t be introduced. Existing reporting showed none of the operational fundamentals — no individual productivity, no utilization data, no capacity by day of week or time of month, and no true picture of workload by activity.

A recent leadership change put a spotlight on the spending trajectory. The estimated cost of inaction was $6M annually — driven by overstaffing, missed SLAs, and the inability to performance-manage effectively without objective data.

Operational Friction DetectedPre-Bramble baseline
  • Service level attainmentMissed 3+ yrsHigh
  • Individual productivity visibilityNoneHigh
  • Workload allocation balanceUnknownHigh
  • Skills gap identificationUnmeasuredMedium
  • FTE cost trajectoryIncreasingMedium

The operation didn’t have a staffing problem — it had a 1.5-hour-per-day productivity problem

When Bramble established the first trusted baseline across Billing and Enrollment, the results astonished leadership. Average productive output per FTE was approximately 1.5 hours on a 7.5-hour day. The teams weren’t understaffed — they were dramatically underutilized. Workload wasn’t being allocated effectively, skills gaps were causing constant interruptions, and without data, there had been no mechanism to address either problem.

Key Operational Insight
Average productive output was approximately 1.5 hours per FTE per day on a 7.5-hour workday. Leadership knew utilization was low — they weren’t expecting it to be this low. The operation needed better allocation and skills development, not more headcount.
Before — Hidden friction
Output per FTE per day~1.5 hrs
SLA attainmentMissed
Billing FTEBaseline
Performance dataNone
After — Friction removed
Output per FTE per daySignificantly improved
SLA attainmentMet & sustained
Billing FTE−40%
Performance dataIndividual-level

From missed SLAs and growing headcount to sustained performance — with fewer people

Bramble built the first operational baseline these departments had ever had, revealed the true scale of the utilization gap, and provided the data foundation that delivered results within the first year.

Days 1–60

Establish Baseline

Bramble integrated with SAP, WorkDay, CISCO telephony, and the proprietary workflow system to build a trusted baseline. For the first time, leadership could see individual productivity, team utilization, and workload allocation patterns across both departments.

Four system integrations across Billing and Enrollment
Individual productivity and utilization measured for first time
Workload allocation patterns mapped by day and activity type
Months 2–6

Reveal & Address Root Causes

The baseline exposed two critical friction points: workload wasn’t being allocated effectively (individuals often didn’t have enough work assigned), and skills gaps were causing frequent interruptions that consumed productive time. Both were addressable without hiring.

Workload misallocation identified as primary utilization driver
Skills gaps quantified — targeted training deployed to close them
Union collaboration secured using objective, non-punitive data
Months 6–12

Sustained Improvement

Billing reduced FTE by 40% through attrition management and performance conversations grounded in objective data. Enrollment used capacity freed by skills training to invest in cross-skilling. Both departments met service levels for the first time in three years.

Billing FTE reduced 40% while workload remained constant
Enrollment low-performers managed out with union agreement
Service levels met and sustained for the first time in 3+ years

Results measured from the deployment

These are measured outcomes — not projections. Real operational improvements delivered through Bramble.

30%
Productivity increase
Achieved within 12 months through FTE reduction and investment in training.
−40%
FTE reduction in Billing
Headcount reduced while workload held constant and SLAs improved.
SLAs met
First time in 3+ years
Service levels met and sustained through capacity reallocation.
$6M
Annual cost of inaction avoided
Overstaffing, missed SLAs, and unmanaged performance addressed.
60 days
Time to trusted baseline
First operational visibility these departments had ever had.
Sustained
Improvement maintained
Performance continuously tracked against established baseline.
Union
Collaboration achieved
Objective data enabled performance conversations in unionized environment.

I knew we had capacity but I never thought it would be this much. We used to get nowhere near our service level targets — now we are easily hitting them with fewer people.

VP Billing & VP EnrollmentMajor US Health Insurer
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